UNICEF AUSTRALIA WECHAT FUNDRAISING

The Brief
 

UNICEF Australia was looking to launch a social media campaign targeting the Chinese community in Australia to promote generate fund raising for COVID-19. The campaign aimed to use WeChat as the main promotion and engagement platform.

The Solution


How Communications assisted UNICEF Australia to create a Chinese donation page in WeChat H5 format. While media and influencers are engaged to promote the campaign, the design of the H5 page encourages organic shares on WeChat - after donation, people would get a poster which they could share on WeChat Moment to showcase their support and the WeChat QR code on the poster links to the donation page attracting more people to join the campaign

The Result

1M+ Reach   20K+ Viewership  1.3K Engagement 

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