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The Brief

The China-based tech company Pai Technology, who is specialized in Interactive STEAM toys for kids, launched the robotics toy Botzees in Apple store in UK and US. The client was looking to increase the awareness of the products in UK and US markets through local influencers.

The Solution

How Communications worked with our consultants in UK and US to identify and approach KOLs with high influence among parents. We identified a mix of influencers with different follower levels to maximise the exposure within a realistic budget. Eight influencers were engaged to create original content across Instagram, Facebook and Tic Tok.

The Result


7.5M Reach             543K+ Viewership           123K+ Engagement

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