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The Background

AFL aims to promote the NAB AFL Auskick program, which is designed for kids age 5-12 to get their hands on footy through a range of fun activities, to the Chinese community in Melbourne and attract kids from Chinese culture background to participate in the program and develop the passion for footy. 

The challenge 

Many Chinese parents don't consume information from English websites and platforms, and the registration process in English is hard to follow for them.

The Solution

We assisted AFL to build a WeChat Mini App to host information about the Auskick program, including program and activity introduction, FAQs and community ambassador recruitment info. It also provides a step by step guidance in Chinese for the parents to register their kids to the program. 

WeChat Image_20220110141034.jpg
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